June 25, 2025 - Images of women workers were widespread in the media in formats such as government posters, and commercial advertising was heavily used by the government to encourage women to volunteer for wartime service in factories. Rosie the Riveter became the subject of a Hollywood film in 1944.

"Rosie the Riveter" was an iconic poster of a female factory worker flexing her muscle, exhorting other women to join the war effort with the declaration that "We Can Do It!"

February 25, 2016 - To accomplish this end, the U.S. ... of their patriotic duty. Rosie the Riveter was part of this propaganda campaign and became the symbol of women in the workforce during World War II....

The cover was an enormous success and soon stories about real life "Rosies" began appearing in newspapers across the country. The government took advantage of the popularity of Rosie the Riveter and embarked on a recruiting campaign of the same name. The campaign brought millions of women out ...

Answer (1 of 14): Yes, in a positive way. There also was a popular poster during WW2 of “Uncle Sam” that said, “I want you”. Also propaganda. Both these posters and messages appealed to the sense of patriotism in an idealistic way. Rosie was the symbol of the working woman who went ...

The female icon of World War II, "Rosie the Riveter" depicted women workers during World War II. This research guide serves as an introduction to primary and secondary resources on this subject both at the Library of Congress and on the Web.

May 15, 2020 - During World War II, the US government waged a constant battle for the hearts and minds of the public. “Rosie the Riveter” and many other wartime propaganda posters remain relevant 75 years later.

May 28, 2025 - In movies, newspapers, propaganda posters, photographs and articles, the Rosie the Riveter campaign stressed the patriotic need for women to enter the workforce.

The ''Rosie the Riveters'' of World War II are an inspiration to all generations for their courage and commitment and for blazing the trail that changed the way women were viewed in the workforce, one

This poster, produced by Westinghouse during World War II for the War Production Co-Ordinating Committee, was part of the national campaign in the United States to enlist women in the workforce. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian ...

December 16, 2021 - Miller and Rockwell both depicted only a carefully selected vision of who made up America’s wartime labor force, though. Black women worked by the hundreds of thousands during the war but were unacknowledged by government and the mainstream media. “Rosie the Riveter is classic propaganda ...

Rosie the Riveter WWII Home Front · National Historical Park California · Info · Alerts · Maps · Calendar · Fees · Loading alerts · Dismiss · more information on current conditions... Dismiss View all alerts · Click the link for an · Last updated: November 26, 2024 ·

Rosie the Riveter Trust is the official nonprofit partner of Rosie the Riveter/World War II Home Front National Historical Park located in Richmond, California. We help amplify the stories of sacrifice and opportunity and profound social change in America during World War II.

March 21, 2023 - Rosie the Riveter, the face of WWII-era workers, has become a symbol for womens' rights over the years. Today, we uncover the icon's origins.

3 weeks ago - During the war, few Americans actually saw the ‘Rosie the Riveter’ poster that’s become a cultural icon.

The transition of women into the workforce was not a spontaneous shift. It was a result of a well-crafted propaganda campaign. Rosie, a symbol of the vital role of women in the industrial complex and the American Enterprise, was the centerpiece of this campaign.

January 11, 2011 - Geraldine Doyle, the unwitting model for the "We Can Do It!" poster, died this past weekend. A look at how she affected society.

March 30, 2024 - As ubiquitous as the yellow “We Can Do It!” poster is in today's culture, it was actually Norman Rockwell's rougher Rosie that initially gained popularity in the 1940s.

5 days ago - The upbeat image served as gentle propaganda to boost employee morale and keep production from lagging. The badge on the "We Can Do It!" worker's collar identifies her as a Westinghouse Electric plant floor employee; the pictured red, white and blue clothing was a subtle call to patriotism, one of the frequent tactics of corporate war production committees. During World War II, the "We Can Do It!" poster was not connected to the 1942 song "Rosie the Riveter...

April 16, 2015 - When most people think of American women during World War II, the iconic ‘Rosie the Riveter’ comes to mind. Rosie was the modern factory girl – a woman who could effortlessly bridge the gap between masculine and feminine. The war industry during WWII gave women the opportunity to earn ...