October 16, 2015 - During a weekly sit down with local Massachusetts radio station WEEI, Brady criticized the brands, saying that they’re only loved because we’re told we should love them through marketing. “I think we’ve been lied to by a lot of food companies over the years, by a lot of beverage companies over the years,” the 38-year-old said. “But we still [believe] it. That’s just America, and that’s [how] we’ve been conditioned.” · At first, it seemed like the New England Patriots quarterback was speaking generally, however he quickly got very specific, targeting the cereal and soda brands.

June 30, 2021 - “Consider what the industry does to fruits and vegetables,” Brady writes.

August 10, 2019 - The New England Patriots quarterback ... Brady now appears to have changed his tune. Speaking to Men's Health, the 42-year-old said his meal plan is not as strict as most people think....

May 11, 2016 - Tom Brady: It’s not a cookbook! [laughs] It’s not a cookbook, I know. I know. It’s a nutrition manual. So tell me a little bit more about that and how it came around. Well, the concept started really generically. Five or six years ago, one of the guys I work with helped start TB12. I learned so many different things from him because I was kind of—and still am—an aspiring athlete in a lot of ways.

August 27, 2025 - His plan isn’t just for athletes, he says, but for anyone who wants to support their longevity and feel great as they age. It’s something that appeals to many of us in middle age–feeling and performing our best for as long as we possibly can. Though some of the ideas in Brady’s methodology have come under scrutiny, like his avoidance of foods in the nightshade category of plants and claims that hydration prevents sunburn, several of his ideas have gained traction in the wellness community, like his focus on the importance of recovery and the benefits of a plant-based diet.

October 19, 2022 - My nutritional regimen may seem restrictive to some people, but to me it feels unnatural to eat any other way,” Brady reveals in his book The TB12 Method (via Men’s Health). He’s not about eating unnatural foods like white bread, potatoes, French fries, and chicken nuggets.

February 1, 2019 - But it’s Brady’s diet — and the TB12-branded nutritional bars and dietary supplements prominently featured throughout the book — that he believes truly underpins his success as an athlete. “It really doesn’t matter how much exercise you do,” Brady writes, “if you’re not eating the right food and providing your body the right nutrients.”

February 4, 2021 - That question remains unanswered, at least for now. But a quick look around this community of No Meat Athletes, and there’s no doubting the performance benefits. Tom Brady’s reliance on plants to fuel his performance, year after year, is yet another victory for this movement.

September 28, 2023 - Tom believes that athletes need these nutrients to thrive. While he embraces a plant-based lifestyle, Tom also includes meat in his diet, albeit in moderation. His approach revolves around balance, with meat playing a smaller role in his meals compared to the abundance of vegetables and grains. ... A Day in the Life of Tom Brady To get a better understanding of Tom Brady’s daily routine, let’s take a look at a typical day in his life:

September 16, 2024 - But I do a lot of shopping at Whole Foods, too,” he said. “And I buy meats at The Butcher Shop in the South End—Barbara Lynch’s place. And Siena Farms. I live in SOWA, so I hit those guys at the farmers’ market on Sunday.” · Brady’s diet avoids a list of foods and ingredients that he considers to be pro-inflammatory including non-organic grass-fed dairy, refined carbohydrates, trans and saturated fats, added sugars, salt, alcohol, and caffeine, according to The TB12 Method.

He achieves “sustained peak performance” by following the Tom Brady Diet. There are a lot of claims in these 12 principles. These principles were created with his friend, fitness guru, and business partner, Alex Guerrero, who was once investigated by the FTC for peddling falsely claimed nutritional products. Some of the claims that are made are: rebalancing the body’s pH levels, muscle pliability, and consuming anti-inflammatory foods to enhance athletic performance.

March 17, 2022 - Tom Brady follows one of the most intense wellness routines of anyone in professional sports. Following his announcement on March 14, he’s coming out of retirement after a 40-day break – and it seems his regime will continue to be as important than ever.

October 25, 2021 - Overall, the TB12 Method does not help with individuals who want to long term lose weight and individuals who aren’t seeking out for high intense workouts, like a pro athlete. Importance of calorie deficits and really losing weight · Combining anti-inflammatory, alkaline foods, etc. ends up creating a pretty restrictive eating plan, which can be very challenging. With the basics of water, produce, healthy fats, stress reduction, and adequate sleep can also help with performance so you don’t have to be so intense with it. Tom Brady recommended a high protein diet fix which is recommended to all individuals who would like to lose weight and gain muscle; However, limiting or restricting food groups that nourish our body should not be recommended, especially when we are trying to lose weight long term.

January 29, 2024 - The reason he follows a plant-based diet is simple: fruits and vegetables are high in nutrients, fiber, and enzymes. In a nutshell, athletes need nutrients to fuel their bodies, and fruits and vegetables provide those nutrients without many of the negative side-effects of ultra-processed foods. Despite his enthusiasm for a plant-based lifestyle, Tom Brady also eats meat.

July 12, 2024 - Professional athletes like Brady will likely require more calories than the average person. There is no calorie counting on the TB12 plan, but it's a good idea to know your daily calorie target to stay on track with your goals. To determine that number try this calculator weight-loss calorie goal calculator. The Tom Brady diet emphasizes whole foods over processed foods and is mostly aligned with federal guidelines, except for its restrictions.

December 26, 2024 - The important part of talking about Tom Brady doing veganism is that it immediately and completely disarms anyone who says it would affect their performance. He won a super bowl using the diet, so whatever a naysayer is doing recreationally ...

February 9, 2022 - Concocted by Tom Brady (obviously) and business partner Alex Guerrero in 2017, the Tom Brady Diet is part of their now-infamous · TB12 Method, a specialized regimen designed to maintain muscle pliability and encourage peak performance for both top-tier athletes and mere mortals with a little initiative.

January 3, 2018 - But Brady has his own theories. He attributes his athletic longevity to a list of 12 principles outlined in his best-selling 2017 book, “The TB12 Method.” (Twelve is an important number to Brady; it’s not only the number on his jersey, but also the brand on the many products he sells to his fans.)

October 1, 2021 - Brady drinks 12-25 cups of water a day and 80% of the food in his house is vegetables. Still, Brady will occasionally "cheat" on his diet and have pizza or bacon — if it's high quality. Visit Insider's homepage for more stories. Tom Brady is in the midst of his 22nd NFL season at the age of 44, and he's still performing as if he were in the prime of his career. Brady follows one of the strictest diets of any athlete, detailed in his 2017 book, "The TB12 Method," which he's now spun off into a health and wellness brand.