When Brady recently called junk foods "poison" and declared that food companies routinely lie to us, the industry backlash was swift. And the media calls his friend and business partner a kook, charlatan, and quack.

September 18, 2017 - In “The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance,” Brady writes that “most of what we buy in the supermarket are food-like products or compounds marketed and sold to us as ‘food.’ They’re not food.

May 11, 2016 - Tom Brady: It’s not a cookbook! [laughs] It’s not a cookbook, I know. I know. It’s a nutrition manual. So tell me a little bit more about that and how it came around. Well, the concept started really generically. Five or six years ago, one of the guys I work with helped start TB12. I learned so many different things from him because I was kind of—and still am—an aspiring athlete in a lot of ways.

August 27, 2025 - His plan isn’t just for athletes, he says, but for anyone who wants to support their longevity and feel great as they age. It’s something that appeals to many of us in middle age–feeling and performing our best for as long as we possibly can. Though some of the ideas in Brady’s methodology have come under scrutiny, like his avoidance of foods in the nightshade category of plants and claims that hydration prevents sunburn, several of his ideas have gained traction in the wellness community, like his focus on the importance of recovery and the benefits of a plant-based diet.

September 16, 2024 - The Truth on Whether Tom Brady Is ‘Upset’ at Gisele Bündchen’s Wedding After He Posted a Cryptic Photo on Her Special Day · Why Bruce Springsteen’s Kids Won’t Inherit Any Money From His Music After He Dies: They ‘Ignore’ His Success ... He continued, “It’s not even about the diet. You’ve got to see the process of food being grown.

He achieves “sustained peak performance” by following the Tom Brady Diet. There are a lot of claims in these 12 principles. These principles were created with his friend, fitness guru, and business partner, Alex Guerrero, who was once investigated by the FTC for peddling falsely claimed nutritional products. Some of the claims that are made are: rebalancing the body’s pH levels, muscle pliability, and consuming anti-inflammatory foods to enhance athletic performance.

October 19, 2022 - My nutritional regimen may seem restrictive to some people, but to me it feels unnatural to eat any other way,” Brady reveals in his book The TB12 Method (via Men’s Health). He’s not about eating unnatural foods like white bread, potatoes, French fries, and chicken nuggets.

July 12, 2024 - Professional athletes like Brady will likely require more calories than the average person. There is no calorie counting on the TB12 plan, but it's a good idea to know your daily calorie target to stay on track with your goals. To determine that number try this calculator weight-loss calorie goal calculator. The Tom Brady diet emphasizes whole foods over processed foods and is mostly aligned with federal guidelines, except for its restrictions.

3 weeks ago - In the most recent edition of Brady's mailbag, the seven-time Super Bowl winner was asked which food he can't live without.

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September 28, 2023 - Tom believes that athletes need these nutrients to thrive. While he embraces a plant-based lifestyle, Tom also includes meat in his diet, albeit in moderation. His approach revolves around balance, with meat playing a smaller role in his meals compared to the abundance of vegetables and grains. ... A Day in the Life of Tom Brady To get a better understanding of Tom Brady’s daily routine, let’s take a look at a typical day in his life:

January 29, 2024 - The reason he follows a plant-based diet is simple: fruits and vegetables are high in nutrients, fiber, and enzymes. In a nutshell, athletes need nutrients to fuel their bodies, and fruits and vegetables provide those nutrients without many of the negative side-effects of ultra-processed foods. Despite his enthusiasm for a plant-based lifestyle, Tom Brady also eats meat.

April 25, 2024 - The 46-year-old hit out at the new generation of athletes, claiming: 'The biggest problem with a lot of f***ing kids these days, is it's all about them - their brand, their social media.

1 day ago - To classify Tom Brady as the greatest football player of all time is among the least controversial assertions anyone can make about anything.

July 9, 2025 - Weight loss isn’t necessarily ... very little junk. Brady believes that his high-quality diet played a big role in his ability to perform well and recover from tough workouts and draining football games....

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February 1, 2019 - But it’s Brady’s diet — and the TB12-branded nutritional bars and dietary supplements prominently featured throughout the book — that he believes truly underpins his success as an athlete. “It really doesn’t matter how much exercise you do,” Brady writes, “if you’re not eating the right food and providing your body the right nutrients.”

April 20, 2023 - "When you hang with a bunch of 300-pound linemen, you tend to find the places that are the greasiest places that serve the most food.” · “All I do is work out, oh my God! Half my life has been spent in a gym somewhere, sweating.” · Ranking the 10 best poker players of all time: find out who is on the listOther Sports · Thomas Edward Patrick Brady Jr. played in the National Football League for 23 seasons. His quotes reveal more to life and the truth about his greatness as an athlete.

February 9, 2022 - Concocted by Tom Brady (obviously) and business partner Alex Guerrero in 2017, the Tom Brady Diet is part of their now-infamous · TB12 Method, a specialized regimen designed to maintain muscle pliability and encourage peak performance for both top-tier athletes and mere mortals with a little initiative.

November 16, 2024 - I agree with his view of today's athletes not being forced out of their comfort zone. Denying kids opportunities for failure and disappointment will hamstring their chances of success, the NFL legend said. ... Here's the article in it's entirety: Tom Brady speaks at Fortune Global Forum in ...