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Yardbarker
yardbarker.com › nfl
Brady’s $300M ‘Moderation’ Pivot Guts His Own Wellness Brand After 9 Years Of Anti-Junk-Food Gospel | Yardbarker
April 5, 2026 - Brady learned the system protects hypocrisy. Months later, he launched the junk food portfolio. Once you see the pattern, the “moderation” framing looks less like wisdom and more like legal cover. Mar 21, 2026; Los Angeles, CA, USA; Founders FFC quarterback Tom Brady (12) talks with fans during the Fanatics Flag Football Classic at BMO stadium.
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CNBC
cnbc.com › 2026 › 03 › 31 › tom-brady-junk-food-endorsements-retirement.html
Tom Brady, famed health nut, explains his junk food endorsements in retirement: 'Moderation in all things'
March 31, 2026 - The seven-time Super Bowl winning quarterback famously followed a strict health-focused diet and once referred to soda and sugary cereals as "poison for kids." But Brady says he's softened his stance in retirement.
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The American Bazaar
americanbazaaronline.com › home › tom brady explains junk food endorsements despite ‘health nut’ reputation
Tom Brady explains junk food endorsements despite reputation
April 1, 2026 - Brady was famous for following a strict health-focused diet and once referred to soda and sugary cereals as “poison for kids.” However, he seems to have softened his stance after retirement.
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MARCA
marca.com › marca-english › nfl › las vegas raiders
Tom Brady takes heat for easing up on his strict diet amid new "junk food" ventures | MARCA
April 3, 2026 - His TB12 Method, developed alongside longtime trainer Alex Guerrero, emphasised pliability training, recovery, and a largely plant based diet that avoided processed foods and sugar.
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TIME
time.com › u.s. › celebrities › tom brady says frosted flakes and coca-cola are 'poison'
Tom Brady Blasts Coca-Cola in Rant Against Junk Food
During a weekly sit down with local Massachusetts radio station WEEI, Brady criticized the brands, saying that they’re only loved because we’re told we should love them through marketing. “I think we’ve been lied to by a lot of food companies over the years, by a lot of beverage companies over the years,” the 38-year-old said. “But we still [believe] it. That’s just America, and that’s [how] we’ve been conditioned.” · At first, it seemed like the New England Patriots quarterback was speaking generally, however he quickly got very specific, targeting the cereal and soda brands.
Published: August 4, 2026
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Operation Sports
operationsports.com › home › after famously claiming that big companies are 'poisoning' our children for profit, tom brady just became their top salesman
After Famously Claiming That Big Companies Are 'Poisoning' Our Children For Profit, Tom Brady Just Became Their Top Salesman - Operation Sports
April 2, 2026 - Back in 2015, Brady took a hard stance on processed foods, specifically calling sugary cereals and soda drinks “poison” for children. That comment became a defining part of his health-first persona, alongside his rigid “TB12” diet that ...
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NBC New York
nbcnewyork.com › news › sports › nfl › tom-brady-endorse-fast-food-explanation › 6485127
Why does Tom Brady endorse fast food? See his explanation – NBC New York
April 2, 2026 - The former New England Patriot and Tampa Bay Buccaneer has softened his stance on junk food after once referring to Coca-Cola beverages as "poison for kids" and also calling out Frosted Flakes as not real food.
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Fox Business
foxbusiness.com › features › tom-brady-blasts-big-food-companies-gmos-in-new-self-help-book
Tom Brady blasts big food companies, GMOs in new self-help book | Fox Business
September 18, 2017 - Five-time Super Bowl champion Tom Brady blasts big food companies, referring to them as more like “chemical companies than anything else,” in his new self-help book out Tuesday.
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ClutchPoints
clutchpoints.com › celebrity › tom-brady-calls-out-diet-critics-dunkin-pizza-hutt-collaborations
Tom Brady calls out 'rigid diet' critics after Dunkin', Pizza Hut collaborations
April 2, 2026 - While he was dominating the NFL, ... Caleb Williams have embraced. However, he now does commercials for fast food brands like Dunkin' and Pizza Hut, which may make some skeptical....
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Yardbarker
yardbarker.com › nfl
Brady Sold America an 11-Year ‘No Sugar’ Diet Then Signed the Largest Candy Deal in History | Yardbarker
April 6, 2026 - The most disciplined athlete in ... tells a bigger story than the pancakes. Brady co-founded TB12 with Alex Guerrero in 2013 and turned dietary restriction into a luxury product....
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Forbes
forbes.com › sites › leeigel › 2015 › 10 › 17 › tom-brady-wants-to-deflate-us-all-in-his-war-on-soft-drinks-and-cereals
Tom Brady Wants To Deflate Us All In His War On Coca-Cola And Frosted Flakes
January 15, 2024 - What makes it even tougher is that ... as healthier options. If more athletes spoke out like Tom Brady has, it could create a culture shift that positively affects Americans' health habits....
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Awful Announcing
awfulannouncing.com › home › tom brady’s guilty pleasure? tic tacs
Tom Brady's guilty pleasure? Tic Tacs
March 31, 2026 - Since retiring from the NFL (until the next time), Brady has rarely had a month go by without being announced as a spokesperson, investor, or pitchman for something new. How he finds the time while also working as a Fox broadcaster and owner of the Las Vegas Raiders, who knows? But while some of his ventures are aligned with technology and longevity, he’s also been unafraid to hawk junk food at will.