The Small Web is a movement and set of practices centered on personal, non-commercial websites that prioritize simplicity, privacy, and user control over the dominant, ad-driven, algorithmic web. It emphasizes text-first content, minimal design, and independence from large tech platforms, often using static HTML, basic CSS, and avoiding JavaScript, trackers, cookies, and forms.
Core Principles
Ownership & Control: On the Small Web, individuals own and control their own digital spaces—your website is your home, not a rented space from a megacorp.
Privacy & Simplicity: Sites are designed to be fast, lightweight, and private, avoiding surveillance capitalism and data harvesting.
Human-Centric Design: Focuses on reading, writing, and connection rather than engagement metrics or monetization. Content is often long-form, personal, or niche.
Key Technologies & Protocols
Gemini Protocol: A lightweight alternative to HTTP, designed for text-only or minimal-content websites. It’s gaining traction among those seeking a distraction-free, privacy-respecting online experience.
Gopher & Other Legacy Protocols: Influences on the Small Web, valued for their simplicity and low resource usage.
RSS & Web Rings: Tools for discovery and community-building without algorithms.
Communities & Resources
IndieWeb: A global community promoting personal websites, self-hosting, and decentralized identity.
Kagi Small Web: A search initiative that surfaces fresh content from the Small Web.
Wiby, Search Marginalia, Lieu: Search engines dedicated to finding content in the Small Web.
Small Web September: An annual event encouraging people to build and share small web projects.
Why It Matters
The Small Web offers a counterbalance to the "Big Web"—a space dominated by surveillance capitalism, algorithmic manipulation, and platform monopolies. It fosters creativity, autonomy, and meaningful connection, echoing the early internet’s ethos of open sharing and individual expression.
In short: The Small Web isn’t about technology alone—it’s a cultural and philosophical return to the internet as a place for people, not platforms.