Canadian technology corporation
ATI Technologies ULC (originally Array Technology Inc., later Array Technologies Inc. and ATI Technologies Inc.), simply known as ATI, was a Canadian semiconductor technology corporation based in Markham, Ontario, that specialized in … Wikipedia
Factsheet
Formerly Array Technology Inc. (Aug.–Sept. 1985)
Array Technologies Inc. (Sept.–Dec. 1985)
ATI Technologies Inc. (Oct. 2006–Ago. 2010)
Company type Public
Traded as TSX: ATY
Nasdaq: ATYT
Factsheet
Formerly Array Technology Inc. (Aug.–Sept. 1985)
Array Technologies Inc. (Sept.–Dec. 1985)
ATI Technologies Inc. (Oct. 2006–Ago. 2010)
Company type Public
Traded as TSX: ATY
Nasdaq: ATYT
🌐
Wikipedia
en.wikipedia.org › wiki › ATI_Technologies
ATI Technologies - Wikipedia
1 week ago - ATI Technologies ULC (originally ... in the development of GPUs and chipsets. Founded in 1985, the company listed publicly in 1993 and was acquired by AMD in 2006....
🌐
Reddit
reddit.com › r/amd › the ati acquisition, 13 years later.
r/Amd on Reddit: The ATI acquisition, 13 years later.
August 16, 2019 -

I'll start this discussion off by linking this article, written by Anand La Shrimi back in 2006:

https://www.anandtech.com/show/2055

A lot has happened since that acquisition, with arguably the most significant thing being AMD going fabless and spinning off their fabs into a new company, Global Foundries in 2009.

One thing that AMD has had to deal with is the amount of long term debt that the company has accrued. A huge chunk of that debt appeared with the ATI acquisition, and AMD has finally managed to reduce it's long term debt from a high of $5.28 Billion back in 2009 to just over $1 Billion today. The fab spinoff did net AMD a nice chunk of cash to reduce their debt load back in 2009-2010 time frame, but the long term debt continued to hover at or just over $2 Billion for a number of years.

https://www.macrotrends.net/stocks/charts/AMD/amd/debt-equity-ratio

Smarter people than I can comment on AMD's numbers over the last five years. Here's a relevant link for reference:

https://www.marketwatch.com/investing/stock/amd/financials/balance-sheet

One thing that is clear to me, things were looking rather grim around 2015...

Anyways, I did see this comment in the Anandtech comments from the 2006 article, which wasn't that uncommon of a sentiment back in the ATI acquisition days:

s1wheel4 - Wednesday, August 02, 2006 - link

This will be the end of AMD and ATI as we know them today....and the end of both in the high end enthusiasts market...when merged; the new company will be nothing more than a mediocre company both of which will lag behind Intel and NVIDIA in performance.

Looking at the 2015 numbers, this prediction essentially came true.

IMHO, if it hadn't been for the Playstation and XBox wins, well AMD might not be where they are today cash wise and market position wise...

In the last four years, though, we've witnessed a rather incredible comeback on AMD's part. GPUs are still struggling a bit, but Zen has been nothing short of awesome. Sure, Intel is slightly better at gaming and such, but Zen and Intel chips are essentially trading blows. And, for now, well EPYC Rome is quite simply impressive.

Whether AMD can field a high end GPU to challenge Nvidia for the top end crown in the near future still remains to be seen, as Nvidia isn't standing still. Neither is Intel, but right now Intel has a real fight on their hands, for the first time in years.

As for the wafer supply agreement with GloFo, AMD's requirements in this regard were relaxed recently:

https://www.anandtech.com/show/13915/amd-amends-agreement-with-globalfoudries-set-to-buy-wafers-till-2021

This agreement has been a significant expense to AMD in past years, but this latest version of the agreement, while it does carry over to 2024, seems to look much better from AMD's standpoint, at least from what I'm seeing. The fact that GloFo gave up on 7nm for now no doubt played into this amendment.

AMD is still below 20% in both the CPU and GPU markets in market share, but it has been gaining recently. 50% parity is still a long ways off, but we've seen some interesting blips from a few retailers such as Mindfactory in the last month or so on the CPU side. The GPU side is still a pretty tough fight, though. And the laptop market is a tough one for AMD to crack as well, but they are making a valiant effort. Intel's production shortages have helped a bit here.

Also, AMD was essentially nonexistent in the server market just a couple of years ago. Their current market share is still low-mid single digits, but as Lisa essentially said back when 14nm EPYC was introduced, 'We've got nowhere to go but up'. Based on EPYC Rome's performance and TCO numbers, AMD now stands a good chance at increasing server market share significantly in the coming months.

In any case, I just thought that this would be as good a time as any to look back at AMD's decision to acquire ATI, subsequently spinning off their fabs, and where they are today.

So how do you feel about things now? 13 years after the ATI acquisition?

Top answer
1 of 5
10
Wasn't the fact AMD acquired ATI, its that they purchased ATI at a couple of billion more than they were worth IIRC. AMD was feeling high and mighty due to the success of Athlon 64, however intels sabotage was only starting to gain momentum. It was in the year of 2006 that you only start to see the huge disparity of AMD to intel begin. And of course that being the big part of their revenue really set them for a hurtin'. Tack on that After Athlon 64 and the CEO and co-founder retiring, once Hector Ruiz took over as CEO and he made some bad decisions in automating designs and engineering (was referred to as 'automated design process' which was largely expected to yield results 20% slower and 20% larger) which leads to a few years of bad products (Phenom I, Bulldozer-Excavator [Although I'd argue excavator was impressive for what it was, considering it was still apart of the bulldozer family as it was one of the first products AMD's CPU division started getting custom with]) which didn't help at all. I can only assume that same methodology was carried over to ATI which may have what largely affected the 2XX, 3XX series. Still decent cards, but not as great as they could've been, if true. Things are much different now, and I expect next year we'll see AMD actually return to the high end market with something worth mentioning aside from it being the biggest available card by Maker AMD. I'm thinking AMD will have a large amount of success still to come.
2 of 5
5
I'm not an economist but I feel that the ATI acquisition is a high-risk yet high-reward, long term move by AMD. It sure hurt the parent company's finances (i.e. AMD). Not to mention Intel's below the belt blows back then. However, AMD is now reaping the benefits of such acquisition. ATI tech allowed them to land lucrative semi-custom contracts with Sony. Likewise, AMD jump started their APU tech since then. The GPU side of things is a bit mediocre although Navi seems be promising. Personally, I think AMD should do their best to capture the OEM market. Ryzen APUs are fantastic! Besides the enterprise market segment, there's a lot of money to be made on with OEMs. Capturing both markets will surely help AMD grow as a company.
🌐
SEC.gov
sec.gov › Archives › edgar › data › 2488 › 000119312506217735 › dex991.htm
Press Release
October 25, 2006 - Under the terms of the transaction, AMD acquired all of the outstanding common shares of ATI for a combination of approximately $4.3 billion in cash and 58 million shares of AMD common stock, based on the number of shares of ATI common stock outstanding on October 24, 2006.
🌐
Quora
quora.com › Why-did-AMD-buy-out-ATI
Why did AMD buy out ATI? - Quora
Answer (1 of 2): AMD bought ATI because the deal with NVidia fell apart. Hector Ruiz, CEO AMD and Jen-Hsun had a clash of egos. Hector wouldn't relinquish his position of CEO. It is well known that both men had large egos.
🌐
Wccftech
wccftech.com › home › hardware › ati’s acquisition to amd: a look into various engineering samples & prototypes from a saner era
ATI's Acquisition To AMD: A Look Into Various Engineering Samples & Prototypes From A Saner Era
March 19, 2023 - AMD first acquired ATI for $5.4 billion in 2006. The acquisition began on June 24, 2006, and was completed later that year on October 25, 2006. During those months in between, ATI's research and development team was developing the HD2900XTX ...
🌐
NBC News
nbcnews.com › id › wbna14008460
AMD to buy top graphics chip maker ATI
July 24, 2006 - Advanced Micro Devices Inc., said it will pay $5.4 billion to acquire top graphics chip maker ATI Technologies Inc., as Intel Corp.'s biggest rival in the market for personal-computer microprocessors attempts to expand its product portfolio.
🌐
CBC News
cbc.ca › news › business › amd-completes-takeover-of-ati-1.571612
AMD completes takeover of ATI | CBC News
October 25, 2006 - Graphics chip-maker ATI ... Micro Devices Wednesday. Sunnyvale, Calif.,-based AMDoffered $4.2 billion US in cash as well as 58 million of its shares to buy Markham, Ont.,-based ATI....
🌐
Fasken
fasken.com › en › experience › 2008 › 10 › advanced-micro-devices-announces-us$5,-d-,4-billion-acquisition-of-ati-technologies
Advanced Micro Devices announces US$5.4 billion acquisition of ATI Technologies | Experience | Fasken
April 14, 2022 - Under the terms of the transaction, AMD acquired all of the outstanding common shares of ATI for a combination of approximately $4.3 billion in cash and 58 million shares of AMD common stock.AMD financed the cash portion of the transaction with ...
Address   Calgary, Canada
Find elsewhere
🌐
NYTimes
nytimes.com › 2006 › 07 › 24 › technology › 24cnd-semi.html
A.M.D. to Acquire ATI Technologies - The New York Times
July 24, 2006 - A.M.D.’s deal for ATI, worth $4.2 billion in cash and $1.2 billion in stock, will expand A.M.D.’s business into graphic chipsets used in high-end PC’s for playing video games and in workstations used in design work or to create video games ...
🌐
AnandTech
anandtech.com › show › 2055
AMD & ATI: The Acquisition from all Points of View
AMD · Nvidia · Threads · 96.1K · Messages · 1.6M · News Intel GPUs - we've given up on B770, where's Celestial already · Yesterday at 9:14 PM · aigomorla · For DDR3, DDR4, SO-DIMMS, Hard Disks, SSDs, Flash memory, USB drives, and any other sort of memory and storage technology.
🌐
CNET
cnet.com › tech › tech industry › amd to retire ati brand
AMD to retire ATI brand - CNET
August 30, 2010 - AMD is shedding the ATI Technologies name from the remaining graphics products that it picked up after it bought the company in 2006.
🌐
NetworkComputing
networkcomputing.com › home › network infrastructure
AMD Takes Graphics Chipset Plunge With ATI Acquisition
March 29, 2024 - The purchase is a combination of $4.2 billion in cash and 57 million shares of AMD stock.AMD's current area of greatest strength is providing processors that address the server and consumer desktop market, Rivet says.
🌐
AnandTech
anandtech.com › show › 3878 › farewell-to-ati-amd-to-retire-the-ati-brand-later-this-year
Farewell to ATI, AMD to Retire the ATI Brand Later this Year
August 30, 2010 - ATI is bought out and its technology, people and support continue. I'll miss the ATI logo... hey, nowadays it was getting a bit odd for branding to have two company colors with two 3-letter name products.
🌐
CBS News
cbsnews.com › moneywatch › amd to buy ati for $5.4 billion
AMD To Buy ATI For $5.4 Billion - CBS News
July 24, 2006 - Advanced Micro Devices Inc. plans to pay $5.4 billion for top graphics chipmaker ATI Technologies Inc., a bold move that could help the world's No. 2 maker of PC microprocessors match — or even exceed — the capabilities of larger rival Intel ...
🌐
Engadget
engadget.com › 2006-07-24-amd-buying-ati-for-5-4-billion.html
AMD buying ATI for $5.4 billion
July 19, 2019 - After months of speculation, including a period when it looked like the supposed deal was surely dead, AMD has now officially announced plans to buy graphics giant ATI for $5.4 billion.
🌐
E-Commerce Times
ecommercetimes.com › e-commerce times › amd finalizes ati acquisition
AMD Finalizes ATI Acquisition
October 26, 2006 - After US$5.4 billion dollars and nearly a year of discussions, Advanced Micro Devices finalized its takeover of graphics chip maker ATI, setting the stage for a revived fight with Intel and Nvidia, which becomes the Intel graphics partner by default.
🌐
CIO
cio.com › home › industry › mergers and acquisitions
AMD Says It Will Purchase ATI for $5.4B | CIO
May 19, 2023 - Advanced Micro Devices (AMD) has agreed to buy Canadian graphics chip vendor ATI Technologies for about US$5.4 billion in cash ...
🌐
The Verge
theverge.com › report
What happened to AMD? | The Verge
November 15, 2012 - And when AMD bought ATI in 2006 for $5.4 billion, it didn't merely acquire a graphics card business and some talented employees, but a host of new markets as well: smartphone graphics, game console graphics, and the ability to build a new type ...
🌐
Reddit
reddit.com › r/pcmasterrace › (opinion) amd’s acquisition of ati in 2006 killed gpu competition and created nvidia’s monopoly
r/pcmasterrace on Reddit: (Opinion) AMD’s acquisition of ATI in 2006 killed GPU competition and created NVIDIA’s monopoly
December 11, 2025 -

AMD acquired ATI in 2006 for 5.4 billion dollars. For a while, they were competitive with NVIDIA.

When I started building PCs in 2011, both companies were around 50% market share. This time was awesome because you had real options, and market forces worked.

Unfortunately, this 5.4 billion was difficult for AMD to sustain and it almost killed them as a company. At the time Bulldozer was not competitive with Sandy Bridge, and AMD fell further behind in the CPU game.

This meant that driver support got cut to a skeleton crew, and R&D got legitimately slashed.

AMD failed so hard before Ryzen and their stock price got so low that there were legitimate fears that they may fail completely.

Then, among those other problems, NVIDIA used their winning position to get further ahead, and developed new features like DLSS and RT. Suddenly, GPUs took even more R&D because software and hardware both needed way more budget.

I argue that if AMD hadn’t have overextended themselves AND bet on GCN (graphics core net) for FIVE GENERATIONS at the same time that their CPU division was failing, we wouldn’t have a monopoly in the GPU space (nvidia).

If ATI was independent and wasn’t subject to AMDs financial failings and tech blunders, the GPU space would be healthier today. ATI was trading blows with NVIDIA in 2006 and there’s literally no reason to believe they wouldn’t be a serious competitor now. In fact I’d bet my life savings they’d at least have 15-20% market share of the GPU space right now, if not more.

Not only did AMD do all that in the past, but nowadays they refuse to take back market share with better pricing. Their CPU division is absolutely raking it in on earnings sheets, and they are happy to sell GPUs at NVIDIA minus a bit.

I genuinely blame AMD even more than anyone else for the way the GPU market is. If you have been following along as long as I have and seen both companies behavior I don’t see how you could come to a different conclusion. I LOVE talking hardware and am legitimately down for someone to change my mind.

I know AMD is a favorite here on Reddit, and this opinion may make someone mad, but if at least one person reads this and changes their mind it was worth typing. AMD almost killed BOTH CPUs and GPUs. If it wasn’t for Intel’s confusing stagnation, Ryzen wouldn’t have pressed CPUs into a great era of competition. Intel would have the exact same position as NVIDIA, and BOTH situations in that scenario would be caused by AMDs failings. They won the CPU battle for now mostly out of Intel’s failings but I am glad they caught up and started winning there. It’s best for the market if two companies trade blows.

I hope everyone understands that CPUs could be just as bad as GPUs right now if Intel wouldn’t have stagnated. It’s actually good they did imo. AMD’s acquisition of ATI was a huge mistake and the world is a worse place because of it. NVIDIA would not be able to literally be a monopoly and the most valuable company in the world if they had competition, but they currently don’t. There is no competition for their AI cards or their halo products.

Top answer
1 of 5
2
ATI was about to go bankrupt and there were no tech push out in Canada back then, The Country was under a Conservatism government that destroyed every single manufacturing sector and and did not do any tech investment in anything except resource extraction and was a actively a anti-science party, literally sold the little of the tech industries assets we had to china. That why ATI was so easy to buy by AMD in 2006. The stock market crisis in 2004 + the political depression made it clear that its was the move for the lau family. And Radeon alway had competitive GPU vs nvidia, its alway been in the software side that its was more of a hit or miss. Been on radeon since 2007 with my first prebuild PC with a ATI radeon X1950 xtx. played so much WoW back then that i did not need GPU ugprade before 2012 with my first DYI PC. with e a HD 7950. Then the R9 390 in 2016 that was 100 buck cheaper but with the same performance of the GTX 970. Which was the best Purchase i made during that era, the 8gb vram of the R9 390 helped a lot during that period where the 970 only had 3.5gb. Then in 2019 i brought the 5700 XT, that was MSRP while Nvidia RTX 2000 series were still in Crypto boom pricing at nearly 250 usd more in general. The card was a nightmare to play with, i even returned back to my R9 390 for a while. until the arrival of the adrenaline software in winter 2020. Then everything was significantly better. Then in 2023 springs its was also time to get a upgrade and i was in a great spot in my carrier that i can now have a bigger budget for my hobbie. So i want to a sweat spot 7900 XT. i do not regret my purchase over the normal 4070 TI of back then. The 20gb of vram of the 7900 XT as been really helpful and allowed me to mod 4k texture in a lot of game, fulling up that 20gb of vram without issue. Bref, Radeon as alway been good from the moment that you understand what you are purchasing. On the CPU side even the bulldozer era was insanely great. people like to meme about but the price was everything you could make 2 AMD system with the price of a intel I5 system. back then when LAN party was still a commun thing, bulldozer was the way to go. You did not need more power to have fun playing Warcraft, StarCraft. CS and Diablo 2, Populous, Age of Empire ect. Its was commun back the to cheap out on cpu and going AMD and go SLI/Crossfire for 20-30% more performance. And stop believe that stock price is reflecting any reality. The stock market is just a profit leecher/parasite system. You can have realy low stock price while being totally profitable. Even back then AMD was doing most consoles chips. AMD still had his fab that had customer from everywhere.
2 of 5
1
nvidia will focus solely on ai soon anyway 6000 series may be the last generation they produce