August 26, 2003 - Timex Corp, in campaign from its new ad agency Kirshenbaum Bond & Partners, is dropping its 'It takes a licking and keeps on ticking' slogan for theme intended to help update its image; new theme is 'Timex. Life is ticking'; new campaign has estimated budget of $6 moillion; photo (M)

[...] In the 1950s and 1960s, Timex, a brand-named wristwatch, became some- thing of an iconic American product through a long-running advertising campaign that used sports newscaster John Cameron Swayze as well as sports celebrities such as Mickey Mantle, Rocky Marciano, Ben Hogan, Babe Didrikson ...

In this classic ad from art director Bob Gage and copywriter Edie Vaughn of Doyle Dane Bernbach, it’s Little Mikey’s turn to take one for the team. After numerous print campaigns featuring the likes of Mickey Mantle and Ben Hogan, sales for the durable Timex watch were disappointing.

Need a good laugh? Relive the glory days with these vintage Timex watch commercials from the sixties through the eighties. Mimes Mimicking Movements There is something very VERY wrong with this guy So cruel! Can you imagine if this actually ran, or is it an outake?

It takes a licking and keeps on ticking. Get all the details, meaning, context, and even a pretentious factor for good measure.

January 7, 2020 - John Cameron Swayze, a journalist whose ads for Timex watches became part of American pop culture, died Tuesday at his Sarasota home. He was 89.

Derived from the advertising slogan for Timex wrist-watches. ... take a licking and keep on ticking (third-person singular simple present takes a licking and keeps on ticking, present participle taking a licking and keeping on ticking, simple past took a licking and kept on ticking, past participle ...

November 8, 2023 - The importance of a brand promise, and more importantly, what you do next.

1 week ago - Over a period of twenty years beginning in 1956, Swayze became widely known as the commercial spokesman for Timex watches, and for the slogan "It takes a licking and keeps on ticking." In one of these commercials, performed live, he strapped the watch to the propeller blades of an outboard ...

March 1, 2019 - Takes a licking and keeps on ticking, indeed! EDIT: grammar, and added/removed some details. ... Nice watch. I too have found my way towards cheap but good watches. I just got a Casio Duro for $40. Before that I got a couple Seiko 5's, gave one to my brother. Funny thing is, I think I've now spent more money on straps than actual watches. ... I have a collection of 30 watches...and not one Timex...

July 3, 2020 - I was awake this morning from 3:00 am on (not an unusual occurrence since the pandemic.) It’s at this time that personal, professional and global anxieties arrive unbidden and settle in for a few cozy hours of certain insomnia. After an hour of tossing, turning and catastrophizing, the phrase ...

November 22, 2019 - Timex once was one of America’s best-selling watch brands. Now it’s trying to regain that popularity.

Hi,, What does this mean? Mr. Timex is a watch? Please help me!!!

Takes a licking and keeps on ticking. #happyhalloween #indiglo #timex

For the few of us here old enough to remember, here's a good overview of that famous Timex marketing campaign that started up in the 50s and actually went into the 80s, then resurrected some years later for a new ad campaign. This other link...

October 27, 2014 - In the 1950’s Timex became known as the watch that “Takes a Licking and Keeps on Ticking”...