Takeaway: As a category of whiskey, scotch is arguably bourbon’s competition when it comes to a popularity contest.

Is it ‘whisky’ or is it ‘whiskey’? The answer can depend on: Where you are. Your background and tradition. The brand association. ... Let’s start by considering the first of these. The tool we will use is Google trends - just type ‘trends’ into Google to find it.

March 13, 2023 - If we compare these four spirits, rum is clearly more searched for on Google than its competitors. Next comes whisky, which is very similar to white wine, and then red wine.

Start with a list of topics relevant to your distillery and products. This may include spirits your distillery crafts, such as “whiskey” or “gin,” as well as other spirits topics. To build out the list further and determine how often your keywords get searched, use an SEO tool.

3 weeks ago - Here are 90 Best Whiskey Blogs you should read and follow in 2026.

Google Trends is a new service from google, showing the trends and popularity of keywords in searches. I decided to make the following whisky related searches, some of which are quite interesting: Ardbeg / Laphroaig / Bruichladdich / Lagavulin Interesting to note the very rapid climb of searches ...

Cask Strength www.caskstrength.blogspot.com This is one of our fellow London based blogs and we regularly bump in to writers Neil and Joel at various functions around the city. Cask Strength offers an eclectic mix of informative, highly descriptive tasting notes, whisky hot topics and interesting travel pieces relating to whisky (check out the reviews of their trips to Japan and Islay).

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November 8, 2022 - The beloved category has ballooned to new heights. So what’s next for whiskey? Let’s take a look at the latest emerging regions and trends around the world of whiskey.

There are currently over 240 editions of Whisky Cast and they are all available in an extensive back catalogue. The podcasts include whisky hot topics, interviews with influential people within the industry, whisky tastings and notes, news, forthcoming events around the world and competitions.

January 16, 2025 - The wider whisky renaissance is embracing grain and how important it is. It’s not all about the casks these days, baby. Rye is leading the charge and Bluegrass is showcasing it in all its glory with a bold mash bill of 95% rye.

October 24, 2023 - The state of whiskey is positive, but what’s behind its growth march? Dive into three trends that are driving the category forward.

For instance, Ireland, with a population of just 5 million, scores 100 for interest in “whiskey.” Meanwhile, the United States, with 330 million people (66 times larger than Ireland), scores only 63.

September 9, 2021 - And finally, there’s a whole category of Thanksgiving-and-Christmas cocktails: the entire bottom half of our chart is made up of those that maintain low-interest levels throughout most of the year before spiking once in November and again in December. Most of these are cozy and warming–whether via temperature (like hot buttered rum) or via brown liquors like whiskey.

Whisky reviews from a whisky enthusiast. I aim to give reliable, independent and honest reviews for anyone interested in whisky. Due to this end, you won't see any 'paid for promotion' as I fund my reviews myself and through Patreon supporters.

Pourcasting for 2026: The whisky trends of the new year: Lucie Rhoades explores the trends predicted to define the year ahead in whisky 

2 weeks ago - Which whisky websites are people actually visiting right now? Using full-year 2025 global traffic data, we’ve ranked the top 21 destinations where millions of whisky fans spend their time online.

December 29, 2025 - Shelves offered a range of expressions and flavors, and once-novel techniques — like toasted barrel finishes — became practically mainstream. A buyer’s market also meant greater purchasing power for drinkers, especially for premium bottles. It’s a shift customers noticed across American, Irish, Scotch, Japanese, Canadian, and other world whiskies, even though tariffs created notable exceptions.

May 2, 2021 - Like Lagavulin Suntory like to position their Whisky is interesting places to show of the incredible backdrop of the country it is made in. This time there is a lot more blossom, creating a fantastic contrast to the typical green rolling hills ...

January 7, 2026 - American whiskey is shifting from blistering growth to facing serious headwinds. Here are 11 macro-trends that will shape the category in 2026.