June 23, 2025 - Historically, marketers have relied on sight or sound to capture attention, but multisensory brand experiences are increasingly important, especially as the industry is expected to witness a further rise in sensory marketing over the next 25 years (Saïd Business School, University of Oxford).

February 24, 2025 - In recent years, however, marketers have shown a renewed focus on forging emotional connections through all five senses—sight, sound, touch, smell, and taste.

February 7, 2025 - Modern brands need to go beyond the visual world. By tapping into multi-sensory marketing, brand can create novel tastes, sounds, smells, and haptic sensations which, when integrated into their experiential campaigns, retail designs, and customer journeys, can foster deeper brand loyalty. Multi-sens

Starbucks has built its brand identity on the strength of a rich in-store experience, from the warm coffee aroma and welcoming interior design to the carefully curated music, menu and merchandise. All five senses — sight, smell, taste, touch and sight — are engaged to create a holistic and seamless multisensory experience. The java juggernaut markets more than coffee and a miscellany of menu items.

March 24, 2025 - The numbers tell the story - research shows that 73% of consumers are more likely to purchase a product when the experience feels personal (PwC), while 67% of customers recall brands better when multisensory elements are incorporated (Nielsen). These aren't just statistics; they're a window into how our brains process and remember brand experiences. Digital sensory marketing has evolved far beyond simple visual appeal.

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May 1, 2025 - Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.

June 20, 2025 - According to the article, multisensory approaches address “all the senses in a coherent fashion, creating narratives over time.” In a well-integrated campaign, printed elements work with other channels and “bleed into one another” to ...

January 16, 2023 - Multi-sensory marketing is all about engaging multiple senses – touch, smell, taste, hearing, and sight in your marketing campaigns to create a more memorable brand experience that will increase engagement.

October 17, 2024 - Sales increased by 10% during the sensory marketing trial. Customers spent almost 6 minutes longer in store when all the senses were activated. Shoppers were 17% more emotionally sensitive – in a negative way – when in a silent environment. Despite the above example, it’s vital to remember that multisensory marketing isn’t just about retail experiences, and it’s certainly not only limited to a physical store environment.

April 3, 2024 - A multi-sensory experience in the context of brands is a marketing strategy that engages more than just the visual and auditory senses often targeted in traditional advertising. It aims to create a memorable brand experience by appealing to ...

November 15, 2022 - It seems that multi-sensory marketing is taking retail by storm, with marketers particularly keen to leverage a customer’s sense of smell to tap into memories and ambitions. More brands are using signature scents to create emotional connections and evoke particular connotations within the ...

In 2024, consumers are on a journey of sensory exploration and innovation. By crafting truly multisensory brand identities and experiences, based on sensory science, there is an opportunity to develop more immersive experiences and communications that captivate and resonate with consumers on a deeply profound level.

February 16, 2024 - Forget flat visuals and tired sales messages, the key to getting customers to make repeat visits to your leisure or hospitality business lies in crafting an immersive experience that engages all five senses. That’s where multi-sensory marketing comes in.

August 29, 2024 - Multi-sensory marketing is one ... & immersive brand experience, this strategy involves appealing to a variety of senses, including sight, sound, smell, taste, and touch....

January 22, 2025 - Sensory marketing engages one or more of the five senses to influence consumer perception and behaviour. Studies show that multi-sensory experiences significantly enhance brand recall and customer loyalty.

June 25, 2024 - Multisensory marketing involves the use of multiple senses to create a holistic and immersive brand experience. The theory is rooted in the understanding that human perception is multisensory by nature.

February 28, 2025 - By targeting not just visual and auditory cues but also touch, smell, and taste, marketers can forge stronger emotional connections with their audience and establish a deeper brand affinity. Incorporating multisensory elements into marketing campaigns leads to a more immersive customer journey, thereby fostering better recall, higher attention levels, and ultimately, increased customer satisfaction and loyalty.

September 26, 2024 - Multisensory advertising allows brands to tell a story that connects on an emotional level. By appealing to multiple senses, brands can create a narrative that feels more personal and impactful. While traditional marketing has its merits, multisensory marketing offers distinct advantages in today’s experience-driven market:

March 1, 2015 - For two decades marketers in a variety of industries have been building expertise in reaching consumers through the five senses—learning to deploy cues, such as the sting from a swig of mouthwash and the scritch-scratch sound of a Sharpie pen, that can intensify perceptions of brands.