February 24, 2025 - In recent years, however, marketers have shown a renewed focus on forging emotional connections through all five senses—sight, sound, touch, smell, and taste.

Historically, marketers have relied on sight or sound to capture attention, but multisensory brand experiences are increasingly important, especially as the industry is expected to witness a further rise in sensory marketing over the next 25 years (Saïd Business School, University of Oxford).

Starbucks has built its brand identity on the strength of a rich in-store experience, from the warm coffee aroma and welcoming interior design to the carefully curated music, menu and merchandise. All five senses — sight, smell, taste, touch and sight — are engaged to create a holistic and seamless multisensory experience. The java juggernaut markets more than coffee and a miscellany of menu items.

February 7, 2025 - Modern brands need to go beyond the visual world. By tapping into multi-sensory marketing, brand can create novel tastes, sounds, smells, and haptic sensations which, when integrated into their experiential campaigns, retail designs, and customer journeys, can foster deeper brand loyalty. Multi-sens

April 3, 2024 - A multi-sensory experience in the context of brands is a marketing strategy that engages more than just the visual and auditory senses often targeted in traditional advertising. It aims to create a memorable brand experience by appealing to ...

February 28, 2025 - By targeting not just visual and auditory cues but also touch, smell, and taste, marketers can forge stronger emotional connections with their audience and establish a deeper brand affinity. Incorporating multisensory elements into marketing campaigns leads to a more immersive customer journey, thereby fostering better recall, higher attention levels, and ultimately, increased customer satisfaction and loyalty.

In the ever-evolving landscape of marketing, businesses are constantly seeking innovative strategies to capture the attention and loyalty of consumers. One such trend that has gained significant momentum in recent years is Multi-Sensory Marketing. This approach goes beyond traditional advertising methods, incorporating a variety of sensory elements to create immersive experiences for consumers.

May 17, 2011 - ... Previous research suggests that, in marketing contexts, multisensory experiences can reinforce brand distinctiveness and value in the consumer's mind

February 18, 2022 - This phenomenon occurs primarily because neuroscientists have found that some brain areas are multisensory [19]; therefore, our emotions about a product consist of the interaction between multi-senses [1]. Hence, this set of studies has proposed that multisensory interactions can affect customer decisions [25]. For instance, Ref. [26] discovered that when customers see the picture of advertised food after smelling its odor, their desire to eat increases significantly compared to those who have not seen it. In contrast, studies in the field of sensory marketing have proposed that when the considered cue is congruent with expectations, then its attached positive effect is transferred to the overall evaluation [2,25]. Sensory marketing has been described from both the perspective of both evolutionary psychology and social neuroscience.

January 13, 2023 - Multi-sensory marketing is all about engaging multiple senses – touch, smell, taste, hearing, and sight in your marketing campaigns to create a more memorable brand experience that will increase engagement.

March 5, 2015 - Standout multi-sensory marketing experiences include a Porsche pop-up styled like a record store, a Glade boutique that "sells feelings," fragrant perfume-inspired cocktails served at the Ritz-Carlton and an interactive bus shelter advertisement from McCain that emits the scent of a freshly baked potato.

January 24, 2023 - How do you cut through the noise ... “multi-sensory marketing” is aimed at triggering the 5 senses – namely sound, sight, taste, touch, and smell to form meaningful bonds with your audience....

In the dynamic landscape of marketing and branding, staying ahead of the curve is essential. As we move further into 2024, it's evident that appealing to the senses has become paramount for brands aiming to stand out, build trust, and differentiate themselves from the competition. In fact, recent research by Wunderman Thompson found that consumers are indeed demanding immersive sensorial experiences – 63% seek brands that can provide multisensory moments, and 61% long for brands that can ignite intense emotions.

July 14, 2014 - The present study conceptualizes a model based on Multisensory Marketing and how it can be used to enhance Destination Branding. The model illustrates the influence of the paradigm shift of mass marketing to personal marketing in the tourism industry. It integrates key sequential steps of Multisensory Marketing, Tourism Sectors, Customer satisfaction as a result of experience to the final outcome: Enhanced Destination Image.

July 16, 2019 - Multi-sensory marketing uses the senses to create a deeper brand experience for the consumer. Sensory marketing engages a person’s five physical senses and motivates action through both logic and emotion.

May 2, 2024 - Multisensory marketing is a concept that has established itself as a leading technique for engaging with consumers and building brand loyalty with fragrances.

The purpose of this paper is to present the multi‐sensory brand‐experience concept in relation to the human mind and senses. It also seeks to propose a sensory marketing (SM) model of the multi‐sensory brand‐experience hypothesis.

June 14, 2024 - What they're saying: "This is my favorite topic," Mastercard's chief marketing officer, Raja Rajamannar, tells Axios about the company's multisensory branding campaign, launched five years ago.

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February 5, 2025 - From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.